Privacy Policy
Effective Date: September 1, 2025
Introduction
This Privacy Policy explains how The Lancer Method (“Company,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards personal information when you use our website (the “Website”) or engage with our consulting and execution services (the “Services”). By using the Website or Services, you agree to the practices described in this Privacy Policy.
1. Information We Collect
- Personal Information You Provide: name, email address, phone number, business details, project information, and any materials you submit through contact forms, booking forms, or email correspondence.
- Automatically Collected Information: IP address, browser type, operating system, referring URLs, and browsing activity on our Website.
- Cookies, Pixels, and Analytics: used for Website functionality, diagnostics, traffic analysis, and marketing optimization.
- Payment Information: We do not process payments directly through the Website. Payments are typically made via Venmo, Zelle, or other invoiced arrangements.
2. How We Use Your Information
- Deliver and improve our Services.
- Respond to inquiries, schedule consultations, and provide updates.
- Customize user experience and optimize Website functionality.
- Comply with legal and regulatory obligations.
- Protect our rights, prevent fraud, and enforce our Terms of Service.
3. Cookies & Tracking Technologies
We may use cookies, pixels, and similar technologies to remember preferences, track performance/analytics, and measure engagement. You may disable cookies in your browser settings; however, doing so may affect functionality. Where required by law (e.g., in the EU/UK), we will obtain your consent for non-essential cookies.
4. Disclosure of Information
- Vendors & Service Providers (e.g., hosting, analytics, scheduling, communication providers).
- Legal & Compliance Authorities when required to comply with law or protect rights, property, or safety.
- Business Transfers in the event of a merger, acquisition, or reorganization.
We do not sell or rent your personal information.
5. Data Retention
- Contact inquiries: up to 12 months after resolution.
- Engagement/project records: up to 7 years for business and legal compliance.
- Analytics data: typically retained 14–26 months by third-party providers.
6. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect information as required under the New York SHIELD Act. While we strive to protect your data, no method of transmission or storage is 100% secure.
7. Your Rights
Depending on your location, you may have the right to request access, correction, or deletion of your information; opt out of marketing; and restrict/object to certain processing. To exercise these rights, contact us at dena@thelancermethod.com.
8. U.S. State Privacy Notices
Although The Lancer Method does not currently meet thresholds under laws such as CPRA (California), VCDPA (Virginia), CPA (Colorado), CTDPA (Connecticut), UCPA (Utah), or OCPA (Oregon), we will in good faith respond to reasonable requests for access, correction, or deletion. We do not “sell” or “share” personal information as defined under CPRA, and we do not process sensitive personal data for targeted advertising.
9. International Data Protection (GDPR/UK GDPR)
- Lawful Basis: contract performance, consent, legitimate interests, or legal obligations.
- Transfers: Your data may be transferred to the U.S. and safeguarded by contractual protections.
- Rights: access, rectification, erasure, restriction, data portability, and the right to lodge a complaint with a supervisory authority.
10. Children’s Privacy
Our Website and Services are not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal data, contact us immediately for deletion.
11. Data Breach Notification
If a security breach compromises personal information, we will provide legally required notices without undue delay, consistent with applicable data breach laws (including the New York SHIELD Act).
12. Third-Party Links
Our Website may link to third-party websites or services. We are not responsible for the privacy practices of third parties.
13. Changes to This Policy
We may update this Privacy Policy from time to time. The “Effective Date” above reflects the latest version. Continued use of the Website or Services indicates acceptance of changes.
14. Contact Us
The Lancer Method
Email: dena@thelancermethod.com